Emilia Zhied is a marketing strategist with over 14 years of experience, currently focused on FinTech and lending solutions. She is CIM-certified, a regular speaker at IT marketing conferences, and a tutor at the IT Marketing School. Her expertise combines strategic vision with hands-on execution—from analytics and audits to team leadership and scalable growth strategies tailored to the unique demands of financial services.
In her role, Emilia goes beyond traditional brand and campaign management to dive into the technological advancements shaping the future of lending. Her particular interest lies in how AI and machine learning are transforming credit scoring, loan origination, underwriting automation, and risk-based decision-making. She also explores adjacent areas such as alternative data in credit assessment, embedded lending, BNPL models, digital onboarding, and compliance across increasingly complex regulatory environments.
In her work, Emilia helps lenders, banks, and fintech companies position themselves effectively in a volatile environment by navigating market challenges and building a clear, comprehensive presence.
