CashU success story

A platform for a large microfinance company offering instant payday loans 24/7
CashU (Smart Finance) was aiming to develop an end-to-end lending platform
with an online customer acquisition channel for their PayDay loan services.
The priorities included fast time-to-market, a structured and convenient UI/UX, and a
high level of automation.
Founded in
Team Size
Web site
HES allowed us to automate the entire lending
process as efficiently as possible: from tracking
leads and submitting applications, to working with
overdue debts. Also, thanks to the technological
solutions of the HES team, we were able to
significantly improve the customer experience and
create a stable competitive advantage.

Aliya Akchurina,
CEO at Smart Finance

End-to-end lending platform development

Smart Finance was searching for a new reliable financial software vendor, able to provide end-to-end
development of an online lending platform. The company decided to change its technical partner due
to a prolonged time-to-market and lack of opportunity to work with the source code.
Along with the fast product launch, the key task for HES FinTech was to build an outstanding user
experience, fast and seamless client onboarding, automated scoring and approval, issuing a loan for
approved customers in a few hours. The project started at the very beginning of the pandemic, which
was an additional challenge for everyone.

PayDay loan automation by credit scoring algorithms

The business analysts collected a set of requirements and to plan out a platform, which
automates most operations in payday
origination by leveraging сredit scoring algorithms. It
helped in creating fast and seamless client onboarding, automated scoring and approval,
a loan in a few hours.
Smart Finance was planning to grant loans solely online without brick-and-mortar offices.
engineering team implemented a full-fledged solution based on HES Core: from back-office
architecture to the core logic, and front-end UI/UX design.

4 months



Customer acquisition online


more in applications

Real-time loan processing and end-to-end coverage of business processes

The delivered solution is an online PDL platform that analyzes data in real-time and
automatically grants loans to approved borrowers in less than a minute. The system picks up
verified applications once in a few minutes and prepares the payment. Due to integrations
providers, approved customers receive money in several hours.
It was a successful solution to launch the MVP in a couple of weeks. Afterward, the
functionality was gradually expanded and improved with the relevant use cases in mind.

The active development stage took 4 months in total. The implementation of the Camunda Workflow and Decision Automation Platform allowed the customer to improve risk management workflow by testing the hypotheses in real-time. It helps to significantly cut expenses and optimize the business process.

COVID-19 added challenges and limitations to the project work, but added value to the result. The project team managed to meet the deadlines and successfully deliver a solution that allows end-customers to stay home and get loans anytime.

We keep going: the Smart Finance team is full of ideas about new financial products and building a more personalized customer experience. While the HES FinTech team is moving on to the new page of a successful collaboration with Smart Finance.