MoneyMan is part of the ID Finance Group — one of Europe's largest alternative lending fintechs, headquartered in Barcelona with operations across Spain, Mexico, and Brazil. Founded in 2012 by ex-bankers Boris Batine and Alexander Dunaev, the group has grown from a single short-term lending product into a multi-brand operation serving the underbanked population across two continents.
The numbers behind the business explain why it matters as a reference case. ID Finance reported consolidated revenue of €180M with 13% year-over-year growth, and — uncommon for a fintech at this scale — it operates profitably, with €7.1M in net income at the group level. The Spanish division alone issued €266M in new loans, generated €124M in revenue, and delivered a 56.1% return on equity — a level of capital efficiency that places it among the top consumer lenders in the country.
The group's growth trajectory has been recognized externally as well: ID Finance was ranked the second fastest-growing fintech in the Financial Times FT 1000 list for Europe, and in 2024 secured $150M in debt financing led by i80 Group to scale its flagship financial wellness app Plazo. With 3M+ users globally, 40,000 new customers joining weekly, and 400+ employees across multiple jurisdictions, ID Finance operates at a scale where every percentage point of operational efficiency translates directly into millions in margin — and where any platform supporting the business has to perform reliably across regulatory regimes, currencies, and risk environments.
The numbers behind the business explain why it matters as a reference case. ID Finance reported consolidated revenue of €180M with 13% year-over-year growth, and — uncommon for a fintech at this scale — it operates profitably, with €7.1M in net income at the group level. The Spanish division alone issued €266M in new loans, generated €124M in revenue, and delivered a 56.1% return on equity — a level of capital efficiency that places it among the top consumer lenders in the country.
The group's growth trajectory has been recognized externally as well: ID Finance was ranked the second fastest-growing fintech in the Financial Times FT 1000 list for Europe, and in 2024 secured $150M in debt financing led by i80 Group to scale its flagship financial wellness app Plazo. With 3M+ users globally, 40,000 new customers joining weekly, and 400+ employees across multiple jurisdictions, ID Finance operates at a scale where every percentage point of operational efficiency translates directly into millions in margin — and where any platform supporting the business has to perform reliably across regulatory regimes, currencies, and risk environments.
3 months
Time-to-market
400K
Loans issued via the platform
20-30%
Year-over-year business growth
Challenge
360-degree microfinance lending automation
MoneyMan, an innovative online lender, required a fully-fledged,
flexible solution to automate the
entire microfinance lending process and operating procedures. The system had to be capable of
running high-performance scoring models in real time.
HES FinTech has been our reliable technology partner since 2012. I believe much of
our success is due to the well-architected HES LoanBox solution.
Approach
A winning combo of top-notch features and enhanced security
HES FinTech provided a tailored lending platform to ID Finance,
addressing their need for automation, scalability, and advanced risk management. HES LoanBox was
built to support ID Finance’s ambitious growth plans, enabling them to:
- Automate loan approvals: HES FinTech’s platform streamlined the loan approval process, reducing the time it takes for MoneyMan and other ID Finance brands to make credit decisions. This allowed ID Finance to handle thousands of applications daily with minimal manual intervention.
- Advanced risk scoring: Leveraging AI-based analytics, the platform integrated with ID Finance's proprietary risk models to assess loan applications accurately, improving both approval rates and portfolio health in risky markets.
- Scalability: As ID Finance expanded into new markets, the solution provided by HES FinTech easily scaled to meet increased demand. This ensured that MoneyMan’s operations could continue to grow without disruptions.
- Real-time data processing: HES LoanBox integrates real-time data processing capabilities, allowing ID Finance to process applications and monitor loan portfolios efficiently across multiple countries.
- Regulatory compliance: HES FinTech helped ID Finance stay compliant with various local regulations, ensuring that their operations were legally sound across multiple jurisdictions.
Result
Technically equipped lending business operating worldwide
By 2024, ID Finance reached over 3 million users globally, with 40,000
new customers joining weekly. The fintech firm needed a scalable, flexible solution to keep up
with this rapid growth—one that ensures secure, efficient loan processing and risk management in
emerging markets, where data is often less structured.
The 3-month time-to-market set the baseline for the entire partnership — fast enough for MoneyMan to enter the market while the online lending category was still forming. That early advantage compounded over the following decade as the platform absorbed new products, geographies, and regulatory regimes without a full rebuild.
The 400,000+ loans issued reflect more than volume. Each one passed through automated approval and AI-based scoring at a level of accuracy that helped the Spanish division reach a 56.1% return on equity. The 20–30% year-over-year growth is the operational outcome: faster decisions attract more applications, accurate scoring keeps portfolio health stable, and a scalable architecture absorbs the load with every new market or product launch.
Together, the 3-month launch, 400K+ loans, and 20–30% annual growth describe a long-running outcome — a lending operation that grew into a €180M-revenue.
The 3-month time-to-market set the baseline for the entire partnership — fast enough for MoneyMan to enter the market while the online lending category was still forming. That early advantage compounded over the following decade as the platform absorbed new products, geographies, and regulatory regimes without a full rebuild.
The 400,000+ loans issued reflect more than volume. Each one passed through automated approval and AI-based scoring at a level of accuracy that helped the Spanish division reach a 56.1% return on equity. The 20–30% year-over-year growth is the operational outcome: faster decisions attract more applications, accurate scoring keeps portfolio health stable, and a scalable architecture absorbs the load with every new market or product launch.
Together, the 3-month launch, 400K+ loans, and 20–30% annual growth describe a long-running outcome — a lending operation that grew into a €180M-revenue.
Application
Onboarding
Contracts
HES FinTech and ID Finance have a long-standing collaboration that began in 2011, when Boris
Batine and Alexandr Dunaev shared their vision of launching the first online payday loan (PDL)
platform. Within just three months, HES LoanBox was developed to support the core logic,
workflows, and all business processes essential for the company's operations.
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