Privacy Policy

HES FinTech, together with its subsidiaries (“HES FinTech”), has created this Privacy Policy in line with HES FinTech’s commitment to your privacy on HES FinTech websites and marketing initiatives. The following discloses HES FinTech’s information gathering, dissemination, and protection practices.

For the purposes of this Privacy Policy, “HES FinTech websites” include hesfintech.com and ginimachine.com, as well as any other official online resources operated by HES FinTech.

Privacy Statement

This Privacy Policy is applied to personal information collected, used and shared by HES having its registered office: UAB “HES Europe”, 305038470, Vilnius, Konstitucijos pr. 21B hereinafter the “Site”.

Your use of our Site is also governed by our Terms of Use. If you do not agree to the terms of this Privacy Policy, please do not access or use HES FinTech websites (including hesfintech.com and ginimachine.com). If you wish to stop receiving HES FinTech marketing materials, please click on the Unsubscribe button within the marketing email you have received from us.

If you reside or are located in the European Economic Area (“EEA”), then we consider ourselves both a Data Controller and Processor of all PII collected via the Site and of certain Personally Identifiable Information collected from third parties, as set out in this Privacy Policy:

• As a Controller: As a business, we collect, store, protect, use and delete PII data provided by you in order to carry on as an ongoing business concern. This policy outlines the access, use, disclosure and removal of PII data from within our systems.
• As a Processor: We have policies and business practices in place to ensure our Users and Customers are compliant with all Regulations pertaining to PII, including but not limited to removing or anonymizing your Personally Identifiable Information within the required timeframe.

Unless specified herein, this Privacy Policy outlines our privacy practices when we have a Data Controller relationship with you.

Collection of Information

HES FinTech collects information to provide better services to its users and to better understand the visitors to its websites and what content is of interest to them. HES FinTech collects information in the following ways:

• Information you affirmatively choose to submit to us (such as your name, email address, company name, title, country) for the purpose of accessing various downloads, viewing specific content, subscribing to HES FinTech newsletters, registering for events, and your preferences in receiving marketing from HES FinTech and its third-party partners, as well as your communication preferences. This also includes information we have obtained about you from publicly available sources such as social media, marketing platforms, or events you attended. You will receive marketing communications from HES FinTech if you have requested information from HES FinTech or you or your employer has purchased services from HES FinTech.
• Information HES FinTech receives from your use of HES FinTech websites, such as the IP address, browser type, ISP, referring/exit pages, platform type, date/time stamp, number of clicks, domain name, and country/state of all visitors to HES FinTech’s websites.
• Company identification data, collected through analytics tools and services (for example, Snitcher or similar platforms), which may allow us to determine the organization or company associated with a visitor’s IP address, along with general company information obtained from publicly available sources.
• Location information when you use HES FinTech’s websites, as HES FinTech may collect and process information about your location. HES FinTech uses various technologies and tools to determine location.
• Information that is considered aggregated data, such as statistical or demographic data, which HES FinTech may use for any purpose. Aggregated data may be derived from your personal information but is not considered personal information in law as it does not directly or indirectly reveal your identity, unless HES FinTech combines or connects aggregated data with your personal information so that it can directly or indirectly identify you.

HES FinTech collects technical data from various third parties and public sources such as:

• analytics providers
• advertising networks
• search information providers

Other than as required by law, HES FinTech websites do not collect any special categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). HES FinTech will not collect any information about criminal convictions and offences.

HES FinTech will only use your personal information for the purposes for which it was collected, unless it reasonably considers that it needs to use it for another reason that is compatible with the original purpose.

Sharing of Information

As a Data Processor, we do not disclose or share Personally Identifiable Information and non-Personally Identifiable Information unless required to fulfill our contractual obligations or required by law.

Legal Basis of Processing

If your personal information is protected by EU data protection law, HES FinTech’s legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which HES FinTech collects it.

However, HES FinTech will normally collect personal information from you only (a) where it needs the personal information to perform a contract with you, (b) where the processing is in its legitimate interests and is not overridden by your rights, or (c) where it has your consent to do so. In some cases, HES FinTech may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If you have questions about or need further information concerning the legal basis on which HES FinTech collects and uses your personal information, please contact HES FinTech using the contact details provided under the “Contact Details” heading below.

Use of Information

Any information collected by HES FinTech will be used in accordance with this Privacy Policy for the purposes of making better business decisions, supporting the activities you choose to engage in, and providing higher quality solutions and services to HES FinTech’s customers. HES FinTech uses your location information to tailor your experience with HES FinTech websites.

HES FinTech may also use non-personal information collected (including aggregated analytics and company identification data from tools like Snitcher) to enhance HES FinTech websites, improve marketing relevance, and for B2B lead generation purposes. Your IP address may be used for website diagnostics and administration.

HES FinTech will only retain your personal information for as long as necessary to fulfil the purposes it was collected for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

International Transfers

HES FinTech processes information on servers in many countries around the world, and you consent to your personal information being processed on a server located outside the country in which you reside. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

However, HES FinTech has taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this Privacy Policy, including utilizing the European Commission’s Standard Contractual Clauses for transfers of personal information between its group companies.

Information Security

HES FinTech protects your personal information in the same way that it protects its other confidential information — by storing it on secure servers with limited access and by encrypting it to help prevent unauthorized access. HES FinTech has implemented procedures to deal with any personal information breach and will notify you and any applicable regulator when legally required to do so.

Marketing

As explained above, HES FinTech will collect and use your personal data for marketing purposes, including B2B marketing campaigns and lead generation activities that may involve tools like Snitcher to identify visiting companies. Your data will be stored in our CRM system. We will use your data to inform you about HES FinTech products and services we believe may be of interest and to send you newsletters.

For statistical and analytics purposes, we will collect information about your interaction with our emails, websites, and other marketing communications to improve future campaigns.

If you wish to stop such collection and use of your information, please contact info@hesfintech.com.

Links

HES FinTech websites contain links, plug-ins, and applications to various third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. HES FinTech has no control over, and is not responsible for, the content, privacy policies, or reliability of such third-party connections.

Your Data Protection Rights

If your personal information is protected by EU, UK, or other applicable data protection law, you have the following data protection rights, which you may be able to exercise by contacting HES FinTech using the contact details provided under the “Contact Details” heading:

1. Right of Access — You have the right to request access to the personal information we hold about you and to receive a copy of that information.
2. Right to Rectification — You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
3. Right to Erasure (“Right to be Forgotten”) — You have the right to request deletion of your personal information where there is no compelling reason for us to continue processing it.
4. Right to Restrict Processing — You have the right to request that we suspend the processing of your personal information in certain circumstances (for example, if you contest the accuracy of the data).
5. Right to Data Portability — You have the right to request the transfer of your personal information to you or to a third party in a structured, commonly used, and machine-readable format.
6. Right to Object — You have the right to object to our processing of your personal information where we are relying on a legitimate interest (including for direct marketing purposes).
7. Right to Withdraw Consent — Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of processing carried out before your withdrawal.
8. Right to Lodge a Complaint — You have the right to lodge a complaint with the relevant supervisory authority in your country if you believe that your data protection rights have been violated.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of HES FinTech websites may become inaccessible or not function properly.

We use cookies and similar tracking technologies for analytics, personalization, security, and to support tools like Snitcher that help us identify company visits for B2B marketing purposes. For more information about the cookies that HES FinTech uses, please see HES FinTech’s Cookie Policy.

You can also manage your cookie preferences at any time via our consent management platform (Usercentrics) by clicking the “Cookie Settings” link available on our websites. This will open a settings panel where you can review, accept, or reject specific categories of cookies.

Cookie Settings

Changes to the Policy

HES FinTech reserves the right to modify or amend this Privacy Policy at its own discretion from time to time. Changes will be posted here or elsewhere on HES FinTech websites.

Contact Details

If you have any questions or comments regarding this Privacy Statement, please feel free to contact us at info@hesfintech.com. For security-related inquiries or matters concerning our U.S. operations, you can reach us at security@us.hesfintech.com. You may also contact us by mail at:

UAB “HES Europe”, 305038470, Konstitucijos pr. 21B, Vilnius, Lithuania