Emilia Zhied

Head of Marketing at HES FinTech

Emilia Zhied is a marketing strategist with over 14 years of experience, currently focused on FinTech and lending solutions. She is CIM-certified, a regular speaker at IT marketing conferences, and a tutor at the IT Marketing School. Her expertise combines strategic vision with hands-on execution — from analytics and audits to team leadership and scalable growth strategies.

In her role, Emilia goes beyond traditional brand and campaign management to dive into the technological advancements shaping the future of lending. Her particular interest lies in how AI is transforming credit scoring, loan origination, and decision-making processes.

As a result, through her articles, Emilia provides audiences with a clear and comprehensive perspective on FinTech trends.

Core belief

The future of lending is built on technology and trust — my role is to show how FinTech makes that future real.