Wa’ed success story

A SME lending platform that offers financial services in Saudi Arabia
Discover how ATM Online has entered a new Saudi Arabian market in 4 months with the help of an
end-to-end HES Lending Platform.
Founded in
Saudi Arabia
Team Size
SME lending
Web site
We have placed our trust in HES FinTech’s expertise to develop lending software and predictive analytics
software for our financial services. Their expertise will support the launch of our updated platform,
which will benefit from automation, clear UI & UX, and a fully functional customer portal.
Mazen Alasnag
Head of Loan Management at Wa’ed

End-to-end automated lending process

The client needed a flexible lending solution to take their business online. Following a
requirement analysis, the team of HES FinTech created a full-circle loan platform that fully
automates the small business lending process and provides integrations with third-party payment

Business analysis followed
by development

The outcome of the project is a robust loan management platform that allows borrowers to
register and apply for a loan online, access their application/loan data, and receive
money on a bank account within 5 minutes. The solution processes borrowers’ loan applications
from the initial step until the full reimbursement.

4 months



Reduced the decision
-making time


Increase in applications

Wa’ed surpassed numerous competitors in the Saudi Arabia market, showcasing remarkable business achievements

HES FinTech’s solution enabled the client to expand their operations and provide loans to a
growing customer base. As a result, Wa’ed has emerged as a prominent commercial lending company
in Saudi Arabia, renowned for its competitive interest rates and swift application processing.