As we head further in the changed post-pandemic 2021, it becomes clear that merging online with offline and introducing digital financial services to non-financial businesses are going to be major challenges and trends for the future.
The era of embedded finance is there, and with an estimated market value of $3 billion by 2030, it’s just the beginning.
Embedded finance means implementing financial services (lending, payments, and insurance) into other types of services. Card payments in ride-hailing apps, Buy Now Pay Later in a shopping app, or in-store POS insurance—all these are examples of embedded finance. Apart from the world’s disrupting Amazon’s EMI loans, Klarna, and Afterpay—the trend is applicable to smaller companies. You may notice that more and more competitors appear to adjust their businesses to this trend.
In the full article on Forbes, Dmitry Dolgorukov, HES CRO and Co-Founder shares three main benefits of embedded finance. Along with that he lists five most promising implementation options:
- Buy Now Pay Later
- POS (point-of-sale) lending
- Integrated insurance
- Investment and trading
The article will fuel you with some food for thought on how your business can engage embedded finance in the most profitable way and which market shifts to watch.
Read the full article on Forbes:
EMBEDDED FINANCE: WHAT IT IS AND HOW TO GET IT RIGHT
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