We’re thrilled to unveil another milestone: refreshed brand identity and redesigned website. As a part of the 2018-2019 strategic plan, rebranding was identified as a strategic goal for HES. It was required due to the company’s growth over the last seven years and the need to:
- better reflect who we are and what we do;
- define a clear mission statement/value proposition;
- establish a strong visual identity.
What’s New?
Every growing company must ultimately renew its identity in order to better reflect its maturity.
#1. Value Proposition
Vision statement:
HES exists to bring automation and AI into the financial services industry. To break free legacy technology with comprehensive high-tech lending software and create a human-AI synergy. To keep lending simple, lean and fast.
Mission:
To automate the complex lending process and move it forward into the digital-first world.
Core principles:
We follow 4 strong principles that guide the way we work and the decisions we make every day.
- Commitment to quality and continuous improvement
- Сustomer-focused approach from start to finish and beyond
- Innovation that delivers better ways of solving problems and serving clients
- Trust, transparency, and teamwork
The primary goal of the HES Solution is to make lending as automated and optimized as possible with no overhead in staff or manual actions.
#2. Design
The new brand identity better represents HES as a world-class company it is. We are a sophisticated solution provider that strives to breakthrough legacy lending with AI, and we now have the branding to match.
The company develops and markets web-based lending and machine learning automation software for enterprises. HES operates an integrated end-to-end digital lending platform for managing the full loan lifecycle in a single system. It caters to banks, finance companies, credit unions, non-bank financial organizations, and other specialized institutions worldwide.
In the coming months, we will refresh the demo stand of the HES Lending Solution with a focus on user experience and new brand identity. Stay tuned!
