Hybrid banking is a relatively new concept that appeared as a more balanced solution to digital-only experience in banking and financial services.
The trend appeared as the post-pandemic amalgamation of high-quality digital services with traditional brick-and-mortar banking aimed at building a customer-centric financial ecosystem.
The main goal is to allow customers access to financial services no matter which communication method they use.
In this article for Forbes, Dmitry Dolgorukov, HES FinTech CRO and Co-Founder, provides statistics backing up the idea that a majority of banking customers are hybrid.
For example, 91% of Plum fintech customers link their brick-and-mortar bank to the app. At the same time, the impressive 24% of Europeans don’t trust fully digital neobanks, while only 6% express their doubts about brick-and-mortar banks.
You will find an outline of a hybrid model in banking and lending and get some valuable insights about the expectations of the hybrid customer.
Also, you can read about:
- How banks and fintechs can respond to the market demand
- How to implement the hybrid model
- What steps you can take to meet the needs of hybrid customers
- And which lessons your business can learn from it
in our new article for Forbes Finance Council: