--- title: "Wa'ed success story | HES FinTech" description: "Learn how Wa'ed by Aramco successfully launched its consumer lending platform in just four months, thanks to the support and collaboration of HES FinTech." url: "https://hesfintech.com/clients/waed/" updated: 2026-09-09 --- LoanBox & Wa'ed # Wa'ed launched in the Saudi market in just 4 months Wa'ed Ventures is the venture capital arm of Saudi Aramco and a key player in executing Saudi Arabia's Vision 2030 — the national strategy to diversify the economy beyond oil. The fund backs companies tackling the Kingdom's core challenges: housing, food security, climate, and SME financing — the segment that drives non-oil GDP but has long faced the deepest capital gap. For Wa'ed, launching a proprietary lending platform was a strategic move, not an operational upgrade. The speed of loan disbursement directly determines how fast Aramco-backed capital reaches the startups and SMEs driving Vision 2030. That set a high bar: end-to-end automation, full SAMA compliance, readiness for Sharia-compliant products, and an architecture built to scale across the Kingdom. Founded in 2013 Markets Saudi Arabia Team size 45 Type SME lending Website [waed.net](https://www.waed.net/) **4 mo.** time-to-market **50%** reduction in decision-making time **2X** increase in applications Challenge ## End-to-end automated lending process Wa'ed supports companies that aim to address major challenges like housing, climate, food security, and SME financing, helping accelerate innovation through investment and guidance. They needed a loan management platform to streamline operations and enhance scalability. We have placed our trust in HES FinTech’s expertise to develop lending software and predictive analytics for our financial services. Their expertise will support the launch of our updated platform, which will benefit from automation, clear UI and UX, and a fully functional customer portal. Mazen Alasnag Head of Loan Management at Wa’ed Approach ## Business analysis followed by development HES FinTech initiated the project with an in-depth business analysis to fully understand Wa’ed’s requirements and market challenges. This analysis guided the development process, where the team designed a customized solution tailored to meet Wa’ed’s goals. The focus was on creating an end-to-end automated lending system designed to streamline operations, enhance scalability, and reduce decision-making time. Close collaboration with Wa’ed ensured the platform aligned with their business model and regulatory needs, paving the way for a smooth implementation. Result ## Wa'ed surpassed numerous competitors in the Saudi Arabia market, showcasing remarkable business achievements HES LoanBox allows borrowers to register and apply for a loan online, access their application/loan data, and receive money into a bank account within 5 minutes. The solution processes borrowers’ loan applications from the initial step until the full reimbursement. HES FinTech's solution enabled the client to expand their operations and provide loans to a growing customer base. As a result, Wa'ed has emerged as a prominent commercial lending company in Saudi Arabia, renowned for its competitive interest rates and swift application processing. **The 4-month time-to-market** covered the full path from business analysis to a production-ready environment, allowing Wa'ed to enter the market without the multi-quarter implementation cycle typical for regulated lending products in the region. **The 50% reduction** in decision-making time came from replacing manual review steps with automated routing and scoring. Applications now move through the workflow without queue delays, and approved funds can reach the borrower in as little as 5 minutes. **The 2X increase in applications** reflects growing demand from Saudi SMEs for digital lending. Wa'ed handled the doubled volume without a proportional increase in headcount, since the same automation that halved decision times also absorbed the additional load. Combined, the 4-month launch, 50% faster decisions, and 2X application growth describe a consistent outcome: a regulated lending operation built, deployed, and scaled within a single fiscal cycle. [Download PDF version](https://hesfintech.com/wp-content/themes/hesfintech_eng/docs/cases/waed_success_story.pdf) ## Other projects LoanBox SME lending Saudi Arabia ### [Wa’ed launched in the Saudi market in just 4 months](https://hesfintech.com/clients/waed/) LoanBox Impact finance Zambia ### [WayFina cuts costs and expands access to financing](https://hesfintech.com/clients/wayfina/) LoanBox Commercial lending Iceland ### [ALM Securities automates loan processing 100% in 6 months](https://hesfintech.com/clients/alm/) LoanBox Consumer lending Spain ### [ID Finance grows business 30% year-over-year](https://hesfintech.com/clients/moneyman/) LoanBox Consumer lending Mongolia ### [Tavan Bogd Finance built a $63M+ loan portfolio](https://hesfintech.com/clients/tavan/) LoanBox SME lending Canada ### [Canadian SME lender processes applications 6x faster](https://hesfintech.com/clients/canada/) LoanBox Investment advisory UK ### [Fintuity goes from idea to ROI in 10 months](https://hesfintech.com/clients/fintuity/) LoanBox POS lending Poland ### [IdeaBank processes loan applications 5x faster](https://hesfintech.com/clients/ideabank/) LoanBox BNPL Canada ### [Canadian lender increases issued loans by 40%](https://hesfintech.com/clients/canadian-lender/) LoanBox Auto lending Cyprus ### [Ta Meri automated car financing in 2 months](https://hesfintech.com/clients/ta-meri-finance/) LoanBox PayDay loan Kazakhstan ### [CashU sees 170% increase in loan applications](https://hesfintech.com/clients/smart-finance/) LoanBox Microfinance Ukraine ### [Euro Groshi grows online applications by 75%](https://hesfintech.com/clients/eurogroshi/) LoanBox Consumer lending Vietnam ### [ATM Online makes decisions 80% faster with a custom decisioning system](https://hesfintech.com/clients/atm-online/) LoanBox Consumer lending Australia ### [Australian lender cut loan approval to 1 day with an 8-minute application](https://hesfintech.com/clients/australian-lender/) LoanBox Microfinance Philippines ### [Philippine microfinance lender grew revenue 35% in its first year](https://hesfintech.com/clients/philippines/)