--- title: "Smart Finance | CashU Case Study | HES FinTech" description: "Check out the case study of a successful loan automation software upgrade to a comprehensive front-to-back platform for online microfinance lending" url: "https://hesfintech.com/clients/smart-finance/" updated: 2026-09-09 --- LoanBox & CashU # CashU sees 170% increase in loan applications CashU by Smart Finance is a highly functional microfinance platform that issues instant payday loans 24/7 for the residents of Kazachstan. Founded in 2015 Markets Kazakhstan Team size 35 Type PDL Website [cashu.kz](https://cashu.kz/) **4 mo.** Time-to-market **24/7** Customer acquisition online **170%** more in applications Challenge ## End-to-end lending platform development Smart Finance was searching for a new reliable financial software vendor who is able to provide end-to-end development of an online lending platform. The company decided to change its technical partner due to a prolonged time-to-market and lack of opportunity to work with the source code. Along with the fast product launch, the key task for HES FinTech was to build an outstanding user experience, fast and seamless client onboarding, automated scoring and approval, granting a loan for approved customers in a few hours. The project started at the very beginning of the pandemic, which was an additional challenge for everyone. HES FinTech allowed us to automate the entire lending process as efficiently as possible: from tracking leads and submitting applications, to working with overdue debts. Also, thanks to the technological solutions of the HES team, we were able to significantly improve the customer experience and create a stable competitive advantage. Aliya Akchurina CEO at Smart Finance Approach ## PayDay loan automation by credit scoring algorithms The business analysts collected a set of requirements and planned out a platform which automates most operations in [payday loan](https://hesfintech.com/payday-loan-software/) origination by leveraging credit scoring algorithms. It helped in creating fast and seamless client onboarding, automated scoring and approval, issuing a loan in a few hours. Smart Finance was planning to grant loans solely online without brick-and-mortar offices. Our team implemented HES LoanBox, a comprehensive solution that covers all processes from loan origination to collection. Result ## Real-time loan processing and end-to-end coverage of business workflows The delivered solution is an online PDL platform that analyzes data in real-time and automatically grants loans to approved borrowers in less than a minute. The system picks up verified applications once every few minutes and prepares the payment. Due to integrations with providers, approved customers receive money within several hours. It was a successful solution to launch the MVP in a couple of weeks. Afterward, the functionality was gradually expanded and improved with the relevant use cases in mind. Application · Onboarding The active development stage took 4 months in total. The implementation of the Camunda Workflow and Decision Automation Platform allowed the customer to improve risk management workflow by testing the hypotheses in real-time. It helps significantly cut expenses and optimize business process. COVID-19 added challenges and limitations to the project work, but added value to the result. The project team managed to meet the deadlines and successfully deliver a solution that allows end-customers to stay home and get loans at any time. We keep going: the Smart Finance team is full of ideas about new financial products and building a more personalized customer experience. While the HES FinTech team is moving on to the new page of a successful collaboration with Smart Finance. 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