--- title: "Fintuity | Success Story | HES FinTech" description: "Discover how a platform built on the HES lending core of with artificial intelligence helps Fintuity create investment plans" url: "https://hesfintech.com/clients/fintuity/" updated: 2026-09-09 --- LoanBox & Fintuity # Fintuity goes from idea to ROI in 10 months Fintuity is a fintech company offering quality financial advisory services online. Targeting at UK customers, Fintuity provides all-inclusive advice on investment, pension, mortgage, insurance, and inheritance tax planning. The company operates as a B2C and B2B (white-label solution) business. Founded in 2017 Markets UK Team size 50 Type Investment Advisory Website [fintuity.com](https://fintuity.com/) **4 mo.** Time-to-market 70-75% Automated processes **10 mo.** Return on investment Challenge ## New domain: financial advisory platform development Fintuity was looking for an experienced long-term technological partner to create a flexible hybrid advisory platform that leverages machine learning and human expertise. HES engineers were tasked with implementing an end-to-end system: from web design and a client portal to the core logic and back-office architecture. HES FinTech is one of those vendors that offers comprehensive front-to-back solutions with full integration. We feel confident that our new ML platform will allow us to offer clients the best-in-class investment advice services. Edward Downpatrick Strategy Director at Fintuity Approach ## Using HES LoanBox for automation The delivered solution is a machine learning-based platform that analyzes data in real time and automatically creates investment plans. The platform is built on the basis of HES LoanBox: some of the modules were re-used, some of them were built from scratch. Result ## Customized and optimized ML-based advisory platform ready for market challenges The solution is based on modular architecture and comprises the following elements: - Roles and permissions for managing system users (IFAs, system administrators, assistants, support specialists) - Advanced system configuration including security and calculator base settings, KYC profiles - Template-based document generation - In detail information about clients and service providers (IFAs) - Investment plan generation according to the goals of a client Based on machine learning algorithms, the solution allows each client to take on an appropriate level of risk and ensures that they will not pay excessive fees. Application · Onboarding · Contracts · Dashboards The project outcome is a comprehensive and personalised advisory platform in finance and investment that reviews clients’ financial arrangements, provides automated process management tools and algorithms for faster operations, elimination of human errors, and higher business effectiveness. [Download PDF version](https://hesfintech.com/wp-content/themes/hesfintech_eng/docs/cases/fintuity_success_story.pdf) ## Other projects LoanBox SME lending Saudi Arabia ### [Wa’ed launched in the Saudi market in just 4 months](https://hesfintech.com/clients/waed/) LoanBox Impact finance Zambia ### [WayFina cuts costs and expands access to financing](https://hesfintech.com/clients/wayfina/) LoanBox Commercial lending Iceland ### [ALM Securities automates loan processing 100% in 6 months](https://hesfintech.com/clients/alm/) LoanBox Consumer lending Spain ### [ID Finance grows business 30% year-over-year](https://hesfintech.com/clients/moneyman/) LoanBox Consumer lending Mongolia ### [Tavan Bogd Finance built a $63M+ loan portfolio](https://hesfintech.com/clients/tavan/) LoanBox SME lending Canada ### [Canadian SME lender processes applications 6x faster](https://hesfintech.com/clients/canada/) LoanBox Investment advisory UK ### [Fintuity goes from idea to ROI in 10 months](https://hesfintech.com/clients/fintuity/) LoanBox POS lending Poland ### [IdeaBank processes loan applications 5x faster](https://hesfintech.com/clients/ideabank/) LoanBox BNPL Canada ### [Canadian lender increases issued loans by 40%](https://hesfintech.com/clients/canadian-lender/) LoanBox Auto lending Cyprus ### [Ta Meri automated car financing in 2 months](https://hesfintech.com/clients/ta-meri-finance/) LoanBox PayDay loan Kazakhstan ### [CashU sees 170% increase in loan applications](https://hesfintech.com/clients/smart-finance/) LoanBox Microfinance Ukraine ### [Euro Groshi grows online applications by 75%](https://hesfintech.com/clients/eurogroshi/) LoanBox Consumer lending Vietnam ### [ATM Online makes decisions 80% faster with a custom decisioning system](https://hesfintech.com/clients/atm-online/) LoanBox Consumer lending Australia ### [Australian lender cut loan approval to 1 day with an 8-minute application](https://hesfintech.com/clients/australian-lender/) LoanBox Microfinance Philippines ### [Philippine microfinance lender grew revenue 35% in its first year](https://hesfintech.com/clients/philippines/)