---
title: "What Hybrid Banking And Hybrid Customers Mean For Your Business in 2020ies | HES FinTech"
description: "You will find an outline of a hybrid banking and lending and get some valuable insights about the expectations of the hybrid customer."
url: "https://hesfintech.com/blog/hybrid-banking-and-hybrid-customers-in-2020ies/"
author: "HES FinTech"
published: 2021-09-21
updated: 2025-10-09
---

# What Hybrid Banking And Hybrid Customers Mean For Your Business in 2020ies

*Hybrid banking* is a relatively new concept that appeared as a more balanced solution to digital-only experience in banking and financial services.

The trend appeared as the post-pandemic amalgamation of high-quality digital services with traditional brick-and-mortar banking aimed at building a customer-centric financial ecosystem.

The main goal is to allow customers access to financial services no matter which communication method they use.

In this article for Forbes, *Dmitry Dolgorukov, HES FinTech CRO and Co-Founder*, provides statistics backing up the idea that a majority of banking customers are hybrid.

For example, 91% of Plum fintech customers link their brick-and-mortar bank to the app. At the same time, the impressive 24% of Europeans don’t trust fully digital neobanks, while only 6% express their doubts about brick-and-mortar banks.

You will find an outline of a hybrid model in banking and lending and get some valuable insights about the expectations of the hybrid customer.

Also, you can read about:

- How banks and fintechs can respond to the market demand
- How to implement the hybrid model
- What steps you can take to meet the needs of hybrid customers
- And which lessons your business can learn from it

*in our new article for Forbes Finance Council:*

[WHAT HYBRID BANKING AND HYBRID CUSTOMERS MEAN FOR YOUR BUSINESS IN 2020ies](https://www.forbes.com/sites/forbesfinancecouncil/2021/09/20/what-hybrid-banking-and-hybrid-customers-mean-for-your-business/?sh=6b06421717ff)

Stay tuned: follow HES Co-Founder [Dmitry Dolgorukov on LinkedIn](https://www.linkedin.com/in/dmitrydolgorukov/) and subscribe to our [blog updates](https://hesfintech.com/blog/) to be aware of the banking and fintech trends.